Japan-California: Luncheon Underscores Longstanding Trade/Investment Partnership

An annual meeting between the California Chamber of Commerce and Japan business leaders highlighted California’s continuing interdependence with one of its largest trade and investment partners.

Leading the Japanese business delegation were Tomita Hiroshi, president of the Japanese Chamber of Commerce of Northern California (JCCNC), and Hitoshi Ishikawa, president of the Japan Business Association of Southern California (JBA).

Representing the CalChamber at the June 21 luncheon were Allan Zaremberg, president and CEO, and Susanne T. Stirling, vice president, international affairs.

Seated from left: Masahiro Nakada, director, Japanese Chamber of Commerce of Northern California (JCCNC)/president, Salad Cosmo USA Corporation; Yuko Kaifu, executive vice president, Japan Business Association of Southern California (JBA)/president, Japan House; Hiroshi Tomita, president, JCCNC/president and CEO, Tomita International; Allan Zaremberg, president and CEO, CalChamber; Hitoshi Ishikawa, president, JBA/senior vice president, Mitsubishi Corporation Los Angeles Branch; Shinya Imai, vice chair, government relations, JCCNC/president and CEO, Mitsui & Co. Global Investment, Inc.; Naoshi Matsushita, chair, JBA Business and Commerce Committee/director, chief operating officer, NRI Secure Technologies, Ltd.; Eiji Namba, first vice president, JCCNC/general manager, San Francisco Office of The Bank of Tokyo-Mitsubishi UFJ, Ltd. Standing from left: Yuji Takahashi, executive director, JBA; Yasuhiro Zaima, JCCNC/senior director, TOTO Americas Holdings, Inc.; Susanne T. Stirling, vice president, international affairs, CalChamber; Tadao Ogaki, chair, government relations, JCCNC/president and CEO, Zenrin USA, Inc.; Jun Suto, JBA Business and Commerce Committee/CEO and managing director, S-Cubed Consulting; Kenji Sakai, deputy chair, JBA Business and Commerce Committee/senior vice president, The Japan Desk CBRE, Inc.; Tomomichi Saito, director, JCCNC/vice president and general manager San Francisco, All Nippon Airways Co., Ltd.; June-ko Nakagawa, secretary and acting executive director, JCCNC; Tak Nishida, chair, JCCNC Corporate Operations Café Committee/president and CEO, FX Global, Inc.

Discussion Themes

Three themes for discussion emerged from a survey the JBA and JCCNC conducted of their member companies in preparation for the groups’ two-day visit to Sacramento:

• Impact by Federal Government Change: The federal government is releasing new policies that may affect California’s major policies, thereby having an impact on Japanese businesses’ operation in California. Japanese representatives discussed how California views the changes made at the federal level, their possible impact on major policies, and if actions are considered for alleviating these changes.

• Business Environment: Rising operational costs are a major challenge for both existing and newly launching Japanese companies in California. The Japanese companies were interested to discuss if measures have been considered to achieve balanced growth in the long run.

• Assistance for New Companies: While the number of Japanese businesses in California is increasing every year, there are an increased number of inquiries from businesses that experience difficulty in following necessary governmental procedures. The Japanese companies focused on how this situation may be improved.

Strong Partership

The United States is a large supplier of chemicals, transportation equipment, and computer and electronic products to Japan, the world’s third largest economy. Japan is also one of the largest U.S. foreign markets for agricultural products.

California continues to be the top exporting state to Japan, accounting for 18.6% of total U.S. exports. Japan has remained California’s fourth largest export market since 2010, after Mexico, Canada and China.

California is currently the top importing state in the U.S. for products from Japan. In addition, California buys more products from Japan than any other country besides China and Mexico.

History of Interdependence

According to the JCCNC/JBA annual report, it is said that the first arrival of a Japanese person to California was in 1850. Following this, the first official Japanese delegation to the U.S. arrived in San Francisco on March 17, 1860.

Since then, California and Japan have built a strong relationship through various historical, cultural, and economic events. California and Japan have established 98 sister cities, amounting to 25% of all sister cities in the United States.

In 2015, 537,000 Japanese travelers visited California to enjoy the state’s beautiful nature, sightseeing spots and wines. Japan had the fourth largest number of visitors to California, after China, England and Australia (excluding Mexico and Canada).

Nearly 40% of visitors from Japan came to California for business purposes and to attend conventions and conferences, while the average of all overseas visitors to California for the same category was 22%. Japanese visitors have spent $1.18 billion while in California. Japan is also one of the top five countries to import California wine.

Contribution to California

The Japan External Trade Organization (JETRO) conducts surveys of Japanese companies in California every two years.

According to the 2016 survey, Japanese companies’ largest industry in California is the service industry. In recent years, many Japanese retail stores and restaurants started their business in California.

Japanese companies are creating approximately 217,000 jobs in California. As of March 2016, 1,470 Japanese-affiliated companies operating business were identified in California. Japanese companies hire 96.2% of employees locally.

Staff Contact: Susanne T. Stirling

Susanne T. Stirling, vice president, international affairs, has headed CalChamber international activities for more than four decades. She is an appointee of the U.S. Secretary of Commerce to the National Export Council, and serves on the U.S. Chamber of Commerce International Policy Committee, the California International Relations Foundation, and the Chile-California Council. Originally from Denmark, she studied at the University of Copenhagen and holds a B.A. in international relations from the University of the Pacific, where she served as a regent from 2012 to 2021. She earned an M.A. from the School of International Relations at the University of Southern California. See full bio.