Tag: California Tourism
Visit California: Partnering with Communities to Drive Smart, Sustainable Growth in Tourism
This article is part of a series of profiles of CalChamber member companies that are contributing to the state’s economic strength and ability to...
California’s Tourism Marketing Investment Sees Record Return on Spending
California’s investment in tourism marketing has been paying off, yielding a record $17.1 billion return on advertising spending in 2021, according to Visit California.
While...
Travel Making a Comeback, But More Quickly in Some Areas Than Others
May marks the celebration of Tourism Month in the United States, highlighting what for California is a significant sector of the state’s economy.
Travel spending...
California’s Travel Industry Optimistic on Recovery
This article was written by Caroline Beteta, president and CEO of Visit California.
With the Sept. 20 announcement that international travel will resume in November,...
California Travel Looks to Bounce Back After Dramatic Decline During COVID-19
March marked one year since the coronavirus changed the way Californians live and work. This spring carries a sense of optimism as vaccines become...