Travel/Tourism

The U.S. Travel Industry’s $2.9 trillion economic output serves as a catalyst for a productive U.S. economy – fostering connections, inspiring innovations and supporting upwards of 15 million American jobs.

Amusement Parks

Link to California’s family fun spots, such as Disneyland, California Adventure, Universal Studios, Legoland, Seaworld, Santa Cruz Beach Boardwalk, Knotts Berry Farm, and Six Flags Magic Mountain or Discovery Kingdom.

Beaches

Explore all of California’s famous beaches, find out when the tide comes in, and check surfing conditions before heading to the waves.

Camping/Outdoors

Head to Yosemite and hike Half Dome, or one of California’s National Parks. Set up camp in the Sierra Nevada overlooking Lake Tahoe, or sleep beneath the giant redwoods on the coast.

The California Department of Parks and Recreation has information on state parks, camping, permits and events. Most large cities contain great urban parks.

Museums

Visit the Exploratorium, Alcatraz Island, and the various museums in Golden Gate Park while in San Francisco. Or head to the Getty Center, the George C. Page Museum (the La Brea Tarpits), and the Hollywood Entertainment Museum in L.A.
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Popular Destinations

Visit California

Visit California logo in blue and orange with a yellow underline.

Visit California (also known as the California Travel & Tourism Commission) is a non-profit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination.

Members of the California tourism industry looking for the latest research, visit industry.visitcalifornia.com.

Media professionals looking for story ideas, media information, downloadable images and more, visit media.visitcalifornia.com.

Travel trade professionals looking for itineraries, information on California training programs, downloadable images and more, visit traveltrade.visitcalifornia.com.

News

2025 Economic Impact of Travel Report
Visit California, April 2026
Travel related spending in California totaled $158.9 billion in 2025. With California state and local tax revenue totaling $13.6 billion and employment at roughly 1.2 million jobs.

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