Tag: Visit California
California’s Travel Economy on the Mend; Travel Spending Increased 30% in 2022
The COVID-19 pandemic brought economic disruption to almost all sectors of the U.S. economy in 2020, but few industries were as hard hit as...
Visit California: Partnering with Communities to Drive Smart, Sustainable Growth in Tourism
This article is part of a series of profiles of CalChamber member companies that are contributing to the state’s economic strength and ability to...
California’s Tourism Marketing Investment Sees Record Return on Spending
California’s investment in tourism marketing has been paying off, yielding a record $17.1 billion return on advertising spending in 2021, according to Visit California.
While...
Travel Making a Comeback, But More Quickly in Some Areas Than Others
May marks the celebration of Tourism Month in the United States, highlighting what for California is a significant sector of the state’s economy.
Travel spending...
California, U.S. Open to Foreign Travelers Starting Nov. 8
California’s tourism industry is anxiously awaiting the day when international travelers will be able to again visit the United States. And that day will...
California’s Travel Industry Optimistic on Recovery
This article was written by Caroline Beteta, president and CEO of Visit California.
With the Sept. 20 announcement that international travel will resume in November,...
Travel Industry Poised to Boost California’s Recovery
Summer is traditionally the most popular time for travel in California and with vaccination counts climbing and restrictions being lifted, 2021’s summer travel season...
Travel Locally to Help State Recovery
In this episode of The Workplace podcast, California Chamber of Commerce President and CEO Allan Zaremberg, Assemblymember Sharon Quirk-Silva and Visit California President and...
California Tourism Update on June 28 to Detail Stimulus Spending Plan
On the heels of California’s June 15 reopening, Visit California will convene an industrywide Zoom call on Monday, June 28 at 2 p.m. (Pacific...
California Travel Looks to Bounce Back After Dramatic Decline During COVID-19
March marked one year since the coronavirus changed the way Californians live and work. This spring carries a sense of optimism as vaccines become...
Visit California Offers Travel Code for Responsible/Respectful Travelers
As some Californians choose to venture cautiously outside amid closures and restrictions due to COVID-19, travel patterns have shifted and highlight the need for...
Tourism Industry Preparing Itself for Recovery
The COVID-19 crisis has snuffed out 10 years of economic growth in California’s travel and tourism industry. The fallout from this crisis is not...