Tag: Travel

California’s Tourism Marketing Investment Sees Record Return on Spending

California’s investment in tourism marketing has been paying off, yielding a record $17.1 billion return on advertising spending in 2021, according to Visit California. While...

California, U.S. Open to Foreign Travelers Starting Nov. 8

California’s tourism industry is anxiously awaiting the day when international travelers will be able to again visit the United States. And that day will...

California’s Travel Industry Optimistic on Recovery

This article was written by Caroline Beteta, president and CEO of Visit California. With the Sept. 20 announcement that international travel will resume in November,...

Travel Industry Poised to Boost California’s Recovery

Summer is traditionally the most popular time for travel in California and with vaccination counts climbing and restrictions being lifted, 2021’s summer travel season...

Travel Locally to Help State Recovery

In this episode of The Workplace podcast, California Chamber of Commerce President and CEO Allan Zaremberg, Assemblymember Sharon Quirk-Silva and Visit California President and...

Californians Hit Beaches, Travel Ahead of Virus Rules Easing

Californians headed to campgrounds, beaches and restaurants over the long holiday weekend as the state prepared to shed some of its coronavirus rules. Southern California...

Tourism Sector Up: Visitors Spend Record $140 Billion on Travel in California

For the ninth year in a row, California's travel and tourism economy surged, adding $79 billion to the state's gross domestic product (GDP). Visit California's...

CalChamber Joins Discover America Partnership to Advance Visa/Travel Reforms

The California Chamber Commerce has joined the Discover America Partnership (DAP), a diverse coalition of industries and associations whose work depends on safe and...