Tag: California Tourism

California’s Tourism Marketing Investment Sees Record Return on Spending

California’s investment in tourism marketing has been paying off, yielding a record $17.1 billion return on advertising spending in 2021, according to Visit California. While...

Travel Making a Comeback, But More Quickly in Some Areas Than Others

May marks the celebration of Tourism Month in the United States, highlighting what for California is a significant sector of the state’s economy. Travel spending...

California’s Travel Industry Optimistic on Recovery

This article was written by Caroline Beteta, president and CEO of Visit California. With the Sept. 20 announcement that international travel will resume in November,...

California Travel Looks to Bounce Back After Dramatic Decline During COVID-19

March marked one year since the coronavirus changed the way Californians live and work. This spring carries a sense of optimism as vaccines become...