Trade Promotion Opportunities

Inbound & Outbound Trade Promotion Opportunities for California Business

The following activities and trade leads provide a strong platform for California companies to engage in trade promotion! Please share these opportunities with businesses interested in expanding their sales markets!

WUSATA Europe Dried Fruit & Nuts Inbound Buying Mission
December 12-13, 2019 | Sacramento, CA

Click here to register today!

Europe is the world’s largest import market for agricultural commodities and food. The EU is a net importer of most dried fruits and nuts. The market for these products is sustained by the thriving bakery, breakfast cereal, snack and natural product industries in the EU. Register today to showcase your products and meet one-on-one with pre-qualified buyers!

WUSATA Korea Dried Fruit & Nuts Inbound Mission
December 12-13, 2019 | Sacramento, CA

Click HERE to register today!

Korea is the 6th largest U.S. export economy with $5.7 billion in imports in 2017. The U.S. remains Korea’s top supplier of agricultural products and continues to see solid export growth in the consumer oriented industry. Register today to showcase your products and meet one-on-one with pre-qualified buyers!

January 27-30, 2020 | Dubai, United Arab Emirates 


UAE is among the top 25 export markets for California and creation of a world class healthcare infrastructure is top priority for the UAE government. As part of the California STEP program, the Sacramento CITD is organizing a California Pavilion at Arab Health 2020. California biomedical companies have the opportunity exhibit and meet potential customers, importers, and distributors of medical products.

February 11-16, 2020 – Singapore


The Singapore Airshow is Asia’s largest aerospace and defense event! Every two years, high-level government and military delegations, as well as senior corporate executives around the world attend the Singapore Airshow to forge partnerships and seal deals in this region. As Asia’s largest Airshow, this is the place to be for leading aerospace companies and budding players eager to make their mark in the international aerospace and defense market! Register to join the California Pavilion. For more information on the benefits of participating within our Pavilion, visit our website and contact Jason Sproule today!

March 12-15, 2020 | Bologna, Italy

EMAIL kimberly@caltradealliance.orG TO JOIN

The Cosmoprof Worldwide Bologna show is the largest and most important beauty trade show in the world. For the past 52 years it has emerged as the premier destination for brands and distribution buyers to converge. Meet over 265,000 buyers, investors, distributors, and media from around the globe that gather at Cosmoprof Worldwide Bologna to build partnerships, participate in the community, and grow their businesses. For more information and to join the California Pavilion at the show, click here and contact Kimberly!

Discover INDO-PACIFIC Business Opportunities 
April 20-27, 2020 | Hong Kong, Japan, South Korea, Thailand, Vietnam


The 2020 U.S. Commercial Service Trade Winds program includes an Indo-Pacific focused business development forum in Hong Kong which includes pre-arranged consultations with U.S. Diplomats representing commercial markets throughout the region. Grow your international sales through meetings with pre-screened potential buyers, agents, distributors and joint-venture partners! Click HERE for more information and to register!