The China International Import Expo (CIIE) will return in November 2021 for its fourth year. One of the largest trade fairs in the world, CIIE has hosted 10,000 exhibitors, including many Global Fortune 500 companies, since its 2018 debut. CIIE offers valuable opportunities for both companies with a local presence as well as those unable to travel to China due to COVID-19.
AmCham Shanghai is pleased to welcome official CIIE government representatives for a webinar to introduce this year’s fair, including how to register to participate and what benefits companies can get from joining. Following CIIE’s presentation, Veli-Antti Ruismäki, General Manager at China Sage Consultants, will present on trade show strategies and how companies that cannot visit China due to COVID-19 restrictions can still take part.