Seoul Food & Hotel 2017 can serve as the vehicle for your U.S. enterprise to enter the Korean market or expand to others. The sheer number of international restaurants, cafes, supermarkets and malls developing all over Korea is testament to the level of demand for imported food and beverage products from around the world. Korea’s continual demand for new and innovative food and beverage products is clear, and the continued growth of Seoul Food & Hotel over the last 10 years has helped to demonstrate the ever-evolving food tastes across Korea. Seoul Food & Hotel enables quality buyers, key decision makers and industry experts to sample and source premium goods, view the latest worldwide industry trends, and discuss future business ideas for the entire hospitality industry. Come experience the adventure into the world of Korean imports, online sales, and “clicks & mortar” retailing in Asia.
In cooperation with the U.S. Department of Commerce, International Trade Administration, the California Asian Pacific Chamber of Commerce (CalAsian) is recruiting firms to participate in the trip to Seoul Food & Hotel 2017. Trip participation is
limited with registration deadline of March 15, 2017 for guaranteed exhibition space, hotel accommodations, pre-selected matchmaking, and corporate buyer site visits.